FPV Tour, Social Media Reels, and Photography for Shooters Range Leicester
Shooters Range is Leicester’s indoor airsoft target shooting experience — electronic targets, competitive game modes, and full-metal replica guns in a controlled environment. They needed content that showed what the venue actually looks and feels like, targeted at the different audiences who book sessions. I produced an FPV fly-through, six pre-planned social media reels, 21 photographs, and a website header video.
Delivered
- FPV Venue Fly-Through
- 6 Social Media Reels
- 21 Venue Photographs
- Website Header Video
- Colour Grading
FPV Fly-Through
An immersive single-take tour of the venue, flying through the lanes and across the shooting positions. For an indoor space like this, FPV does something that standard video can’t — it puts the viewer inside the experience before they’ve even booked. The flight was planned in advance with propeller guards fitted for safe indoor operation around the equipment and lanes.
Social Media Reels
Six pre-planned reels, each targeting a different audience segment. Shooters Range attracts a mix of visitors — families, stag and hen parties, team-building groups, date nights, birthday celebrations, and competitive shooters. Rather than producing one generic promotional video, we planned six short pieces that each speak directly to a specific group, using a mix of FPV and standard camera footage.
Pre-planning the reels meant every shot had a purpose. Each reel was scripted to a specific audience, specific platform, and specific call to action — not just random clips cut to music.
Photography
21 photographs showing the venue from multiple angles — the lanes, the electronic target systems, the gun packages, and the wider space. A mix of wide shots for website headers and marketing materials, and tighter detail shots of the equipment for social media and booking pages. The goal was to give Shooters Range a library of images that cover every angle they’d need across their website, social media, and any print materials.
Website Header Video
A short, looping header video optimised for web — designed to sit behind text on the homepage and immediately communicate the energy of the venue. Colour graded to match the venue’s branding and delivered web-ready.
Why Pre-Planned Content Outperforms
Turning up and filming whatever looks good produces generic content. Pre-planning means every piece has a job to do.
Targeted
Each reel speaks to a specific audience, not a general one
Efficient
Planned shoots get more usable content from less time on-site
Consistent
Colour grading, framing, and tone match across every deliverable
Strategic
Content designed around the client’s actual booking audiences, not just what looks cinematic
