Case overview
Eagle Carpets has been trading on Lockhurst Lane in Coventry for over 40 years. It’s a proper independent flooring showroom — large, well-stocked, the kind of place that’s genuinely impressive once you’re inside but hard to communicate from the outside.
I was brought in by Digition, a branding and production agency, as part of a wider rebrand and content project. The brief was to produce footage that could work in multiple contexts — a standalone fly-through, but also individual runs that their team could cut together with traditional camera work for social content. One shoot, plenty of material.
Delivered
- Drone Fly-Through
- Raw Footage
- Traditional Drone Footage
The Brief
The fly-through starts on the street outside, picking up the shopfront and signage before moving through the front door. Inside, it works through the full showroom — hardwood and laminate near the entrance, then aisle after aisle of carpet rolls, through to the back of the store where they stock artificial grass before looping back round to the front and pulling back in a rising exterior shot. Every part of the business, in sequence.
I also took traditional drone shots of the exterior for the same content pool. Everything was delivered as raw footage, ready for Digition’s editors to work with alongside their own ground-level material.
